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A history of clothing is a history of the progress of human civilization, but also reflects the development history of China's economy.
As "the garment factory of the world", China's textile and garment industry has obvious advantages in resources and population.
Under the trend of new economy, the prosperity of garment industry must rely on the consumer market. The apparel market is expected to grow to $2.3 trillion by 2025, according to Statista.
In the tide of new opportunities, as a huge market with trillions of potential development, Nanshan Zhishang (stock code: 300918) has been deeply engaged in the garment industry for several years. How to upgrade the value of the industrial chain through innovative means, and then drive the transformation of traditional enterprises, the answer lies in "design".
On March 26, the final and award ceremony of Nanshan Zhishang Cup China Formal Dress Design Competition with the theme of "uncommon wisdom and chain fashion" will kick off grandly in Beijing.
This visual feast about design will take innovation as the soul and capital as the key to open a new development space for the transformation and upgrading of the garment industry in the future.
A trillion yuan of new driving forces for the textile and garment industry
A nation's clothing, along with the development of national culture and economy and constantly filling. At the beginning of its birth, it was stamped with the brand of Chinese national culture, and also recorded the booming industry under the changes of The Times.
From "sewing shop" to modern factory, from backward craft to international leading technology, from single foreign processing to fashion creation characterized by cultural confidence, Chinese garment industry has completed the rise of innovation as an industrial manufacturing power since the industrial Revolution in the past 40 years.
Today, China, with a population of 1.4 billion, is the world's largest consumer and producer of clothing, and the garment industry is a pillar of China's export earnings.
According to statistics, there are 170,000 industrial enterprises in China's garment industry, with an annual output of about 71.2 billion pieces, a domestic market size of 4.5 trillion yuan and an annual export of about 150 billion DOLLARS. More importantly, since the 11th Five-Year Plan, China's garment industry has started the strategy of building a strong country, making China's garment manufacturing into a "fast lane".
However, while the industry is booming, the key factors affecting the development of the industry are constantly changing. For example, the change of the demand of the new generation and the industrial upgrading led by the improvement of the efficiency of the supply side, as well as the industrial transformation and upgrading, all build new advantages of the garment industry to a certain extent and promote the growth of a number of Chinese garment brands.
Obviously, in the new economic trend, if the garment industry wants to be revitalized, it must rely on the powerful power of the consumer market, original design and platform to leverage high value-added "creation" and enable the industry to achieve high-quality development.
Integrated development of industry and design, Nanshan Zhishang Leveraging high value-added "creation".
Good design can make ordinary products full of vitality, so that consumers from recognition to love to pursue, so as to drive the transformation of traditional enterprises.
Take Shenzhen as an example. The garment industry was once one of the pillar industries in Shenzhen. Forty years ago, shenzhen women were working on sewing machines and OEM for the whole world. Today, there are more than 2,500 brand clothing enterprises in Shenzhen. In 2019, the total sales volume of Shenzhen's clothing industry reached more than 260 billion yuan.
Over the past 40 years, Shenzhen design has developed from barbaric growth to the "deep style" of "design + industry", and formed a unique Shenzhen model in terms of enabling design for industry.
Take shenzhen's annual design event, 2021 Shenzhen Design Week, for example, successfully concluded on January 3, 2022. According to statistics, the number of visitors during the 10-day exhibition has exceeded 400,000. With the help of this platform, Shenzhen has further promoted the deep integration of design and industry.
Back to Shandong, Nanshan Zhishang, which has been deeply engaged in the garment industry for many years, is one of the few companies in the world that integrate the wool textile and garment industry chain. It has a complete wool textile and garment industry chain from wool to garments, and is in a leading position in the industry in formal dress design.
Founded in 1997, Nanshan Zhishang (stock code: 300918) is controlled by Nanshan Group, one of the Top 500 enterprises in China. Its main business covers research and development, design, production and sales of worsted woolen and clothing products. In terms of comprehensive equipment, its strength is in the same industry advanced level, is the leading large-scale worsted tightly woven fabric and modern suit production base.
In 2020, Nanshan Zhishang (stock code: 300918) was successfully listed on GEM A-share of Shenzhen Stock Exchange, becoming the first share of shandong capital market registration system. And holds "Nanshan" "Dierma" two Chinese well-known trademarks.
As a leading enterprise in the whole industrial chain of China's woolen worsted industry, Nanshan Zhishang now has 29 branches nationwide, and has built a perfect online and offline marketing service network, connecting enterprises and the market, communicating with products and customers, and fully meeting the needs of market customers for short, flat and fast service.
Since its establishment, Nanshan Zhishang (stock code: 300918) has always been able to upgrade the value of the industrial chain by innovative means. Now, we jointly launch nanshan Zhishang Cup · China Formal Dress Design Competition with China Fashion Designers Association to design and promote the textile industry "break cocoon into butterfly".
The grand event will witness the mutual empowerment of contemporary design and industry!
On March 26, the final and award ceremony of Nanshan Zhishang Cup China Formal Dress Design Competition co-sponsored by Shandong Nanshan Zhishang Technology Co., Ltd. and China Fashion Designers Association will be grandly launched in Beijing.
The theme of this competition is "wisdom and uncommon, chain fashion". Since its launch in August 2021, it has attracted the active participation of 92 fashion design colleges and 1200 emerging designers of women's wear, and received 1,310 valid manuscripts.
In the preliminary evaluation, the expert judges comprehensively evaluated and discussed the 1310 renderings from the aspects of theme interpretation, practicality, fashion and practicability. After intense selection, 23 works stood out and made it to the finals.
And the new generation of designers who win the "ticket" to the final will bring their works to compete at the China International Fashion Week on March 26, and jointly witness the highlight of the design moment.
Nanshan sunline cup, the Chinese dress design contest plan for ten consecutive years, every year, aimed at building integrating exhibition, research, development platform for the exchange, design institutions and to encourage and nurture more talented persons in high quality dress industry career, through creating original dress and dress design, improve the level of future new generation designer's creative writing skills, Stimulate the creative vitality of formal dress design and promote the high-quality development of formal dress design industry.
