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Lightweight suit fabrics and men's and women's suits with a strong sense of quality are displayed in the exhibition hall full of natural style. Gathered in the 7.1 hall of many excellent brands, exhibitors have stopped in the Nanshan Zhishang Exhibition hall, feeling the exquisite exhibits brought a new touch and experience.
As high-end wool worsted fabric industry leading enterprises, and custom apparel industry leader, nanshan sunline again with high quality and fashion and have a product's appearance in 2021 China international textile fabric &accessories (winter) exposition, to promote "primitive, natural, renewable, ecological sustainable concept, transfer brand" fashion, science and technology, green "concept.
Sustainable products wear health
In the post-epidemic era, new consumer demand is taking shape and a new consumption structure is being accelerated. People pay more and more attention to keep healthy and strong body, and also pay more attention to the safety, comfort and environmental sustainability of clothing itself. The epidemic has made people more aware of human vulnerability, and more and more consumers expect more from brands in terms of environmental protection and social responsibility.
Nanshan zhishang enterprise responsible person for the change of market demand quite deep feelings. He said that the end consumer market, while paying attention to product quality and comfort, has a broader potential demand for "wearing health", and the trend of fabric functionalization will continue.
The reporter understands, nanshan wisdom is product research and development around the enterprise strategic planning, energized by science and technology, the implementation of product functional upgrade, easy care, health protection, light comfortable luxury class three categories of more than ten series such as technology products, with the normal product formed the differentiation on the market, the product added value and competitiveness.
It is worth looking forward to that the latest anti-wrinkle elastic products developed by Nanshan Zhishang and whose patented technology has been identified by the industry association will be "unveiled" in the exhibition. "This product is comfortable and easy to care for. Without additives, it adopts pure physical processing method to achieve anti-wrinkle and large elasticity, and the processing process achieves the goal of green and low-carbon." Nanshan zhi shang enterprise said.
Natural primary color products in nanshan Zhishang green product system are also a highlight of the exhibit. This series of products are made of raw fiber color without dyeing, using natural, original ecological, recycled fiber to make it into a new high-quality, multi-functional, traceable, permanent circulation products.
Green factory technology enables
Entering the first year of the "14th Five-year Plan", China's garment industry is deepening the supply-side structural reform, adhering to the high-quality development strategy, accelerating the construction of a new development pattern, and steadily promoting the construction of a garment power. Guided by consumer demand, supported by intelligent and flexible supply chain and based on personalized aesthetic consumption experience, it will help the garment industry to realize the new development pattern of "double cycle", promote enterprises to accelerate the pace of scientific and technological innovation and implement the green and sustainable development of fashion.
New materials, artificial intelligence, robotics, big data, Internet of Things, intelligent manufacturing... Nowadays, the most cutting-edge technology has quietly entered the textile and garment field, and the transformation and upgrading of the industry with high and new technology is becoming a prominent symbol of the industry transformation and upgrading. Facing the new direction of development, Nanshan Zhishang is not afraid of challenges, to create an efficient intelligent manufacturing system and diversified operation strategies, improve the production efficiency of enterprises, to meet the market demand.
"We have a complete production chain of 'fabric and clothing integration'." The person in charge of Nanshan Zhishang enterprise introduced that the company continuously improves the efficiency and accuracy of information transmission by making full use of BPM and ERP information management system. Strengthen the deep integration of industrial production and information system; And with the international first-class intelligent clothing equipment suppliers, the introduction of international high-end intelligent production equipment, intelligent flexible production of the existing production line transformation, rapid improvement of digital production capacity.
Focusing on the future development, Nanshan Zhishang will actively implement digital upgrading, enhance the level of automation, complete the equipment upgrading. At the same time, green transformation will be carried out to build green factories in accordance with the principles of intensive land use, green production, recycling of waste resources and low carbonization of energy. "The enterprise continues to promote the construction of green product system, digital and information integration system, and scientific and technological innovation system to promote and maintain the sustainable development and competitive advantage of the factory." The head of the enterprise said.
Custom businesses target individual needs
In recent years, with the development of China's economy and the promotion of consumption upgrading, the demand for clothing customization is gradually released, bringing a huge market space. Relevant data show that in the past few years, the annual compound growth rate of China's garment customization industry is as high as 22.9%, and the size of the garment customization market has reached 200 billion yuan.
"Under the new market situation, Nanshan Zhishang implements the integrated development strategy of production, supply and marketing, and takes market demand as the guidance to strengthen the awareness of market service." The person in charge of the enterprise said that for the clothing customization market, the fabric business launched a series of advanced customization products, to win the market recognition of quality services, and with many high-end customization brands to establish a strategic partnership.
Reporters learned that Nanshan Zhishang rely on mature MTM (tailored) system, can provide fast and efficient MTM customized business to meet different consumer needs of the crowd, so that the product diversification, to create a full category of private customization platform. The customization platform is a comprehensive service supply chain with the main system of ordering and branches of volume service, r&d and design, dress matching, supply of resources and technical services to achieve the goal of personalized customization.
For women's wear consumer market, Nanshan Zhishang has established a product research and development system relying on the R&D center in Milan, Italy. Through the milan RESEARCH and development center, fashion elements and fashion information are collected and sorted out, and product research and development design is completed, so as to realize the research and development of new fashion products and the international synchronization of the same frequency.
"We combine natural wool fibers with fashion elements, using 18.5 micron super fine Merino wool to highlight elegance and soft beauty." The person in charge of the enterprise said, in the clothing personalized customization business, the company through the establishment of a rapid response system, provide blanks and rice samples, mass production can meet the rapid response of the market demand, high-end quality style to provide customers with high quality and efficient service.
Nanshan Zhishang Cup Formal Design Contest to build a platform to explore the design strength
Design is productivity, and the core value of fashion industry is design. It is of positive significance to excavate the talent of formal dress design for promoting the vigorous development of formal dress industry. Nanshan Zhishang not only pay attention to the enterprise itself, but also focus on the future, and actively build a platform to select excellent design talents, to provide power for the sustainable development of the industry.
In August this year, Nanshan Zhishang Cup ? China Formal Dress Design Competition was launched, hoping to provide an important stage for young designers in the field of Chinese fashion design to "show their dreams and go international", and build a diversified bridge of cooperation and exchange for the international development of Nanshan Zhishang brand. This competition will take formal dress as the entry point, and it is planned to be held once a year for ten consecutive years to continue to build the IP of China Formal dress Design Competition. The person in charge of the enterprise said that the design competition is now calling for contributions, and it is hoped that more design institutions and excellent talents will actively participate in the competition to promote the leapfrog development of the formal dress design industry.
Scientific and technological innovation, wisdom to build the future. Nanshan Zhishang constantly gives full play to the agglomeration advantages of fabrics and garments, deeply integrates the concept of low-carbon environmental protection into the industrial production chain, and becomes a powerful promoter and practitioner of sustainable development in the textile and apparel field. From the perspective of green and sustainable development in the production end, we will create more high-quality products of low-carbon and environmental protection.
