In February 2015, Nanshan Textile & Clothing Company was once again sent to Paris to participate in the Top European fabric exhibition -- France's First Visual Fabric Exhibition, namely Premier Vision (P.V. During the exhibition, our innovative samples and leading technologies were displayed, which once again attracted the attention of European textile traders.
The first Visual Fabric Exhibition -- Premier Vision Fabric Exhibition, PV exhibition for short. Started in 1973, it is held twice a year, divided into spring and summer and autumn and winter. Spring and summer fabric exhibition is held in February, and autumn and winter fabric exhibition is held in September, and the fabric trend of the next year is presented. Every year, more than 60,000 professionals from more than 100 countries and regions meet with the best textile manufacturers in Europe, which is the best platform to promote business exchanges and transactions. At the same time, PV exhibition has been recognized as the international latest fabric trend vane, leading the world's latest fabric trend.
In PV textile and apparel exhibition this season, NATSUN and FILARTE brands will be divided into two booths to participate in the exhibition, and middle and low-end customers and high-end customers will be naturally separated, and targeted recommendation and promotion will be carried out. Among them, NATSUN booth is 40㎡, distributed in booth 6R4, 6S3, FILARTE booth is 27㎡, distributed in booth 6N11, Pavilion 5.
In terms of exhibition products, Nanshan Textile and Apparel Company mainly promoted four themes of spring and summer products in 2016:
1.5TH AVENUE, fully show the visual impact and sense of harmony of worsted products, fully reflect the perfect integration of classic and fashion of high and straight fabric, including natural elastic, nano, cold functional finishing and other textures and styles, the products are mainly for high-end elites, fashionable white-collar workers and business people.
2. Montenapoleone (Montenapoleone Avenue), highlight personality, break through bondage and repression, pay attention to the sense of value, quality sense, and strive to reshape the product style, reflect the modern life of fashion and fast, fashion leisure style, single west and coat.
3.NANJING ROAD, the fusion of multi-component fiber raw materials, pay equal attention to functionality and ecology, pay attention to the unity of natural comfort and noble and elegant, bring you fashion and elegant exquisite enjoyment, this theme is for most people, mainly with dress, pants and casual jacket.
4. ON THE ROAD, THE clever use of elastic yarn realizes THE stylization and practicality of THE fabric, and pays equal attention to functionality and ecology. THE simplicity and free style of THE product is displayed incisively and vividly, mainly aimed at traveling business people, featuring natural elasticity, wrinkle resistance and easy care, elasticity.
In view of the international demand for woolen products, Nanshan Textile and Apparel Company takes the concept of "environmental protection, fashion and leisure, easy care and large textile" as the concept in the development of all fabrics, and pursues the comfortable and comfortable wearing of woolen worsted fabrics, and rich in the easy care properties of products such as easy washing, quick drying, waterproof, oil repellent, dustproof and anti-static. Once again demonstrated the company's product development innovation ability and advanced production technology.
In recent years, the company has gradually participated in the world's top apparel and fabric exhibitions, which not only reflects the strength of the company and the advantages of a complete industrial chain, but also gradually explore a way to expand the global high-end competition field. In addition to gaining the opportunity to compete with the world's top textile enterprises, we also understand and master the world's most authoritative fabric research and development and fashion trends, obtain many international high-quality customer resources, and collect important international market information. At the same time, participating in such exhibitions also enhances the influence of the company's products in the international textile market.
In the next few years, Nanshan Textile and Apparel company will more actively explore the way to participate in the high-end field of international brand competition, as always, strong R & D platform construction, strengthen brand construction, enhance the added value of products, in order to obtain more high-end international market share.